From Craftsy:
The Rollie Pollie is an all-purpose organizer featuring 4 detachable, zipped pouches that all roll up into a secure little package. Hang it up using your choice of a d-ring or grommet and fold it flat for compact storage when not in use. Hook and loop strips hold the pouches and flap securely in place. A convenient side handle makes for easy carrying. Perfect for cosmetics, sewing and craft supplies, jewelry, toys, and gift giving.